Major department store and Marshall's rival makes huge change to its logo
RETAIL corporation Bealls is rebranding a number of its stores to be separate them from outlets in other states.
The 68 Bealls stores in Florida will become Bealls Florida while the 600 Bealls Outlet and Burkes Outlet stores everywhere else will be bealls with a lowercase.
The move comes as Bealls Inc. wants to move away from the traditional department store setup.
The rebranding is set to be complete at all stores by the end of 2023 and that will include changes to its store signs.
“We are very excited about the changes to our two largest store chains, bealls and Bealls Florida," Matt Beall, Bealls Inc. chairman, and CEO, said in a press release.
"Uniting Burkes Outlet and Bealls Outlet as bealls is very appealing and in the long term will reduce confusion while increasing brand awareness.
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“We feel that it elevates the perception of our stores to match the quality of merchandise that exists in our stores today."
Bealls originally started in Florida and the company wants those stores’ merchandise to directly compete with TjMaxx, Marshalls, and Kohls.
It feels in order to do that it needs to make those stores easy to differentiate from its outlet stores.
Bealls is also very popular in Texas, Georgia, Arizona, Tennessee, and North Carolina.
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“We are equally excited about our update to the Bealls Florida chain to align with our website. These changes will allow us to achieve our limitless potential as we continue to compete directly with larger public corporations like TJ Maxx, Marshalls, and Kohl’s," Beall added in the press release:
Bealls Inc. explained in the press release that at a time many other department stores are struggling to keep business, it has experienced steady growth.
The company has added over 150 store locations in the past two and a half years.
Other department stores are dealing with issues involving the online shopping takeover which has caused retailers financial issues due to people not spending as much money in general as inflation has made prices skyrocket everywhere.
Stock traders are also blaming an influx in store closings on the “retail apocalypse” and the “retail ice age.”
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